According to adjust, the 30 day retention rate of a paid install of a payment app was only 3 percent. For organic installs of payment apps, the 30 day retention rate was six percent. During the first half of 2019, global payment app retention rates were lower than on other verticals.
Worldwide payment app retention rate in 1st half 2019, by source
Characteristic
Organic
Paid
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adjust. (November 20, 2019). Worldwide payment app retention rate in 1st half 2019, by source [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1113073/global-payment-app-retention-rate/
adjust. "Worldwide payment app retention rate in 1st half 2019, by source ." Chart. November 20, 2019. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1113073/global-payment-app-retention-rate/
adjust. (2019). Worldwide payment app retention rate in 1st half 2019, by source . Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1113073/global-payment-app-retention-rate/
adjust. "Worldwide Payment App Retention Rate in 1st Half 2019, by Source ." Statista, Statista Inc., 20 Nov 2019, https://www.statista.com/statistics/1113073/global-payment-app-retention-rate/
adjust, Worldwide payment app retention rate in 1st half 2019, by source Statista, https://www.statista.com/statistics/1113073/global-payment-app-retention-rate/ (last visited September 12, 2024)
Worldwide payment app retention rate in 1st half 2019, by source [Graph], adjust, November 20, 2019. [Online]. Available: https://www.statista.com/statistics/1113073/global-payment-app-retention-rate/
