Penetration of e-commerce and social commerce in Vietnam 2019, by age group

According to a survey among urban youths in Vietnam, the penetration rate of e-commerce was overall higher than social commerce among all age groups, with an estimated penetration rate of 83 percent among the population aged between 25 to 30 years. The penetration rate of social commerce in the same age group was at 51 percent.

Penetration of e-commerce and social commerce among urban youth in Vietnam in 2019, by age group

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Source

Release date

June 2019

Region

Vietnam

Survey time period

May 2019

Number of respondents

188 respondents

Age group

15-30 years old

Special properties

among respondents from Ho Chi Minh City and Hanoi

Method of interview

Online survey

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