Norway: effects on advertisers due to COVID-19 2020

Due to the coronavirus outbreak, 16 percent of Norwegian advertisers expected significant negative effects for their business regarding operations, results, and financial prospects. This is the result of a survey conducted at the end of May and the beginning of June 2020. By contrast, this share was 29 percent in the previous survey in April and even nearly 50 percent in March. 21 percent of advertisers expected rather positive effects in June, which was a growth compared to March.

Do you expect negative effects for your business regarding operations, results and financial prospects?

Characteristic	March 20-23	April 3-6	April 24-27	May 29 to June 3
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Release date

June 2020

More information

Region

Norway

Survey time period

March 20 to June 3, 2020

Number of respondents

around 100 respondents each survey period

Special properties

advertisers that are members of ANFO (Annonsørforeningen)

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Forventer du i nær fremtid negative effekter for din virksomhet på drift, forretningsresultater og økonomiske utsikter?"

Percentage points exceeding 100 percent are probably due to rounding.

Some figures have been taken from previous publications.

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