Tata Consumer Products' sales share FY 2016-2019, by category

Tea took the largest share of the sales volume for Tata Consumer Products Limited in financial year 2019 at over 80 percent. While coffee accounted for about 19 percent that year, others included the water business, which was also a joint venture with Pepsi India. In the financial year 2019, the company entered the premium water segment in the U.S. market. The company also had a 50:50 joint venture with Starbucks Coffee. The Tata Group company had a significant brand presence in more than 40 countries.