According to a survey conducted in June 2020, most of the Swedish advertisers expected a negative impact on their business, results, and economic prospects. 31 percent of them indicated a large impact and 39 percent expected a small effect. By comparison, 20 percent of surveyed advertisers forecasted a positive impact on their business.
The first case of the coronavirus (COVID-19) in Sweden was confirmed on February 4, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
In what way do you think the corona pandemic will affect your business, results, and economic forecast?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Association of Swedish Advertisers. (June 24, 2020). In what way do you think the corona pandemic will affect your business, results, and economic forecast? [Graph]. In Statista. Retrieved August 12, 2022, from https://www.statista.com/statistics/1113711/expected-effects-on-advertisers-due-to-the-coronavirus-pandemic-in-sweden/
Association of Swedish Advertisers. "In what way do you think the corona pandemic will affect your business, results, and economic forecast?." Chart. June 24, 2020. Statista. Accessed August 12, 2022. https://www.statista.com/statistics/1113711/expected-effects-on-advertisers-due-to-the-coronavirus-pandemic-in-sweden/
Association of Swedish Advertisers. (2020). In what way do you think the corona pandemic will affect your business, results, and economic forecast?. Statista. Statista Inc.. Accessed: August 12, 2022. https://www.statista.com/statistics/1113711/expected-effects-on-advertisers-due-to-the-coronavirus-pandemic-in-sweden/
Association of Swedish Advertisers. "In What Way Do You Think The Corona Pandemic Will Affect Your Business, Results, and Economic Forecast?." Statista, Statista Inc., 24 Jun 2020, https://www.statista.com/statistics/1113711/expected-effects-on-advertisers-due-to-the-coronavirus-pandemic-in-sweden/
Association of Swedish Advertisers, In what way do you think the corona pandemic will affect your business, results, and economic forecast? Statista, https://www.statista.com/statistics/1113711/expected-effects-on-advertisers-due-to-the-coronavirus-pandemic-in-sweden/ (last visited August 12, 2022)
