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Expected effects on advertisers due to the coronavirus pandemic in Sweden 2020

Published by A. Guttmann, Feb 5, 2021
According to a survey conducted in June 2020, most of the Swedish advertisers expected a negative impact on their business, results, and economic prospects. 31 percent of them indicated a large impact and 39 percent expected a small effect. By comparison, 20 percent of surveyed advertisers forecasted a positive impact on their business.

The first case of the coronavirus (COVID-19) in Sweden was confirmed on February 4, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

In what way do you think the corona pandemic will affect your business, results, and economic forecast?

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Source

Release date

June 2020

Region

Sweden

Survey time period

June 8 to 17, 2020

Number of respondents

51 respondents

Special properties

members of The Association of Swedish Advertisers (Sveriges Annonsörer)

Method of interview

Online survey

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