Impact of the coronavirus on advertisers' marketing investments in Sweden 2020

Two thirds of Swedish advertisers responded in a survey that they have to cut down their marketing investments due to the negative effects of the coronavirus pandemic. Eight percent of respondents stated that they did not decrease their investments yet, but they are planning cuts in future.

The first case of the coronavirus (COVID-19) in Sweden was confirmed on February 4, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

Have you cut down on your marketing investments?

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Release date

April 2020



Survey time period

March 26 to April 1, 2020

Number of respondents

65 respondents

Special properties

Members of The Association of Swedish Advertisers (Sveriges Annonsörer)

Method of interview

Online survey

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Statistics on "Advertising in the Nordics"

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