Impact of the COVID-19 pandemic on marketing investments in Sweden 2020, by channel

How are investments impacted by the COVID-19 pandemic?

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Source

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Release date

April 2020

Region

Sweden

Survey time period

April 2020

Number of respondents

40 respondents

Special properties

CMOs at brands of large and medium-sized companies

Supplementary notes

ODR/ADR stands for unaddressed advertisement/addressed advertisement (oadresserad reklam/adresserad direktreklam).

DOOH stands for Digital Out-Of-Home.

SEO/SEM stands for Search Engine Optimization/Search Engine Marketing.

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Statistics on "Advertising in the Nordics"

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