coronavirus outbreak were major drivers of their decision to either increase o decrease advertising spending. According to 42 percent of respondents, change in media consumption behavior influenced their decision to increase ad spend, while 56 percent said that changes in consumer spending behavior steered them to decease their ad expenditures.
In April 2020, advertisers and marketers in the United States were asked about which of selected issues caused by the Issues with highest impact on advertising spending in light of the coronavirus according to industry professionals in the United States as of April 2020
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Statistics on Coronavirus: impact on the U.S. advertising industry
Overview
4
- Basic Statistic Impact of COVID-19 outbreak on global ad spend 2019-2020
- Basic Statistic Impact of COVID-19 outbreak on U.S. ad spend 2020
- Basic Statistic Coronavirus influence on growth of media ad revenues in the U.S. 2020, by medium
- Basic Statistic Coronavirus impact on digital an linear ad revenues in the U.S. 2020
U.S. media consumption
7
- Premium Statistic Consuming media at home due to the coronavirus worldwide 2020, by country
- Premium Statistic Media consumption increase due to the coronavirus worldwide 2020, by country
- Basic Statistic Coronavirus TV viewing: broadcast network audience growth U.S. 2020, by daypart
- Premium Statistic Coronavirus TV viewing: cable news audience growth U.S. 2020, by daypart
- Basic Statistic Coronavirus TV viewing: children's TV audience growth U.S. 2020
- Premium Statistic U.S. local newscasts: 25-54 demographic coronavirus viewership impact 2020
- Premium Statistic Uptick in streaming services consumption due to the coronavirus U.S. 2020
Marketer perspective
6
- Basic Statistic Expected channel ad spend change due to COVID-19 according to U.S. marketers in 2020
- Basic Statistic Change in marketing budgets due to COVID-19 in the U.S. 2020, by channel
- Premium Statistic Leading responses due to COVID-19 according to advertisers in the U.S. 2020
- Basic Statistic Planned changes to ad messaging strategies due to COVID-19 in the U.S. 2020
- Basic Statistic Planned changes to ad and targeting tactics due to COVID-19 in the U.S. 2020
- Premium Statistic Perceived ad spend focus on performance media due to COVID-19 in the U.S. 2020
Consumer perspective
6
- Basic Statistic U.S. consumer views on advertising effect on feelings due to COVID-19 in 2020
- Basic Statistic Impact of COVID-19 on U.S consumer views on social conduct portrayed in ads 2020
- Basic Statistic U.S. purchasing influenced by social conduct portrayed in ads due to COVID-19 in 2020
- Basic Statistic U.S. consumer views on brand communication due to COVID-19 in 2020
- Basic Statistic Global consumer preference of brand communication during COVID-19 in 2020, by country
- Basic Statistic Global consumers discouraging from brand use due to poor COVID-19 response 2020
Digital advertising
5
- Basic Statistic Change in Google ad metrics for U.S. medical advertisers due to COVID-19 2020
- Basic Statistic Growth in Google ad conversion for entertainment advertisers due to COVID-19 U.S 2020
- Basic Statistic Growth in Google ad conversion for travel advertisers due to COVID-19 U.S 2020
- Basic Statistic Growth in Google ad metrics for restaurant advertisers due to COVID-19 U.S 2020
- Basic Statistic North American Facebook ads CPC due to COVID-19 in 2020
Further related statistics
17
- Ad industry positive changes in media types used due to COVID-19 in the U.S. 2020
- Ad industry negative changes in media types used due to COVID-19 in the U.S. 2020
- Changes to ad budgets previously devoted to sports events due to COVID-19 U.S. 2020
- Content types most benefitting from increased ad spend due to COVID-19 U.S. 2020
- Level of impact of COVID-19 on the ad industry in the U.S. 2020-2021, by quarter
- Ad industry opinions on COVID-19 influence on advertising in the U.S. 2020
- Google search ad revenue in the U.S. 2019-2024
- Radio advertisement expenditure in MENA 2010-2024
- Advertising spending in Algeria 2014-2015
- Coronavirus (COVID-19) impact on ad spend in Italy H1 2020
- Cinema advertisement expenditure in MENA 2010-2024
- Cinema advertising spending before and after the coronavirus outbreak in Sweden 2020
- Advertisement expenditure in MENA by medium 2024
- Growth in total advertisement expenditure in MENA 2010-2024
- Advertising spending worldwide in 2015, by platform
- Advertising spending distribution in Algeria 2015, by medium
- Largest advertisers Thailand 2020
Further Content: You might find this interesting as well
Statistics
- Ad industry positive changes in media types used due to COVID-19 in the U.S. 2020
- Ad industry negative changes in media types used due to COVID-19 in the U.S. 2020
- Changes to ad budgets previously devoted to sports events due to COVID-19 U.S. 2020
- Content types most benefitting from increased ad spend due to COVID-19 U.S. 2020
- Level of impact of COVID-19 on the ad industry in the U.S. 2020-2021, by quarter
- Ad industry opinions on COVID-19 influence on advertising in the U.S. 2020
- Google search ad revenue in the U.S. 2019-2024
- Radio advertisement expenditure in MENA 2010-2024
- Advertising spending in Algeria 2014-2015
- Coronavirus (COVID-19) impact on ad spend in Italy H1 2020
- Cinema advertisement expenditure in MENA 2010-2024
- Cinema advertising spending before and after the coronavirus outbreak in Sweden 2020
- Advertisement expenditure in MENA by medium 2024
- Growth in total advertisement expenditure in MENA 2010-2024
- Advertising spending worldwide in 2015, by platform
- Advertising spending distribution in Algeria 2015, by medium
- Largest advertisers Thailand 2020
Advertiser Perceptions. (April 8, 2020). Issues with highest impact on advertising spending in light of the coronavirus according to industry professionals in the United States as of April 2020 [Graph]. In Statista. Retrieved January 27, 2023, from https://www.statista.com/statistics/1114571/issues-with-highest-impact-on-ad-spend-due-to-covid-19-us/
Advertiser Perceptions. "Issues with highest impact on advertising spending in light of the coronavirus according to industry professionals in the United States as of April 2020." Chart. April 8, 2020. Statista. Accessed January 27, 2023. https://www.statista.com/statistics/1114571/issues-with-highest-impact-on-ad-spend-due-to-covid-19-us/
Advertiser Perceptions. (2020). Issues with highest impact on advertising spending in light of the coronavirus according to industry professionals in the United States as of April 2020. Statista. Statista Inc.. Accessed: January 27, 2023. https://www.statista.com/statistics/1114571/issues-with-highest-impact-on-ad-spend-due-to-covid-19-us/
Advertiser Perceptions. "Issues with Highest Impact on Advertising Spending in Light of The Coronavirus According to Industry Professionals in The United States as of April 2020." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1114571/issues-with-highest-impact-on-ad-spend-due-to-covid-19-us/
Advertiser Perceptions, Issues with highest impact on advertising spending in light of the coronavirus according to industry professionals in the United States as of April 2020 Statista, https://www.statista.com/statistics/1114571/issues-with-highest-impact-on-ad-spend-due-to-covid-19-us/ (last visited January 27, 2023)
Issues with highest impact on advertising spending in light of the coronavirus according to industry professionals in the United States as of April 2020 [Graph], Advertiser Perceptions, April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1114571/issues-with-highest-impact-on-ad-spend-due-to-covid-19-us/