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Issues with highest impact on ad spend due to COVID-19 U.S 2020

Issues with highest impact on advertising spending in light of the coronavirus according to industry professionals in the United States as of April 2020

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Source

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In cooperation with
Advertiser Perceptions
Release date

April 2020

Region

United States

Survey time period

April 1 to 4, 2020

Number of respondents

*

Special properties

among marketers and agencies

Supplementary notes

Base: Advertiser Perception Ad Pros Community Panel.
Question: Which three (3) of the following are most driving your decisions on your ad spending as a result of the Coronavirus (COVID-19) outbreak? Increasing Ad Spending in light of Coronavirus; Decreasing Ad Spending in light of Coronavirus

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Statistics on " Coronavirus: impact on the U.S. advertising industry "

Statistics on Coronavirus: impact on the U.S. advertising industry

Overview

4

U.S. media consumption

7

Marketer perspective

6

Consumer perspective

6

Digital advertising

5

Further related statistics

17
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