The general merchandise category saw the largest growth in private label sales in the United States in 2018. In comparison, branded general merchandise goods experienced a 0.3 percent decline in sales over the same period.
Growth of private label and branded CPG categories in the United States in 2018
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Store Brands. (December 31, 2019). Growth of private label and branded CPG categories in the United States in 2018 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1114633/private-label-cpg-growth-vs-national-brands/?__sso_cookie_checker=failed
Store Brands. "Growth of private label and branded CPG categories in the United States in 2018." Chart. December 31, 2019. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1114633/private-label-cpg-growth-vs-national-brands/?__sso_cookie_checker=failed
Store Brands. (2019). Growth of private label and branded CPG categories in the United States in 2018. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1114633/private-label-cpg-growth-vs-national-brands/?__sso_cookie_checker=failed
Store Brands. "Growth of Private Label and Branded Cpg Categories in The United States in 2018." Statista, Statista Inc., 31 Dec 2019, https://www.statista.com/statistics/1114633/private-label-cpg-growth-vs-national-brands/?__sso_cookie_checker=failed
Store Brands, Growth of private label and branded CPG categories in the United States in 2018 Statista, https://www.statista.com/statistics/1114633/private-label-cpg-growth-vs-national-brands/?__sso_cookie_checker=failed (last visited January 20, 2025)
Growth of private label and branded CPG categories in the United States in 2018 [Graph], Store Brands, December 31, 2019. [Online]. Available: https://www.statista.com/statistics/1114633/private-label-cpg-growth-vs-national-brands/?__sso_cookie_checker=failed
