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Mexico: GoogleAds CPC 2020, by industry

Between March 2019 and March 2020, the average monthly cost-per-click (CPC) in Google Ads search advertising for the marketing and advertising industry in Mexico amounted to 0.91 U.S. dollars and was the highest among the industries presented in the statistic.

Search advertising

Mexico is the second largest search advertising market in Latin America, with a 2020 spending of nearly 800 million U.S. dollars, trailing behind Brazil with 2.8 billion. In Mexico, search advertising was expected to account for 32 percent of digital advertising, which would make it the second most important digital ad format after online video, trumping banner and social media spending, among others.

Digital advertising

Internet is the second most popular ad medium in Mexico, preceded only by TV. In total, digital advertising was expected to generate 2.6 billion U.S. dollars in expenditure in Mexico in 2020, which would translate into approximately 32.5 U.S. dollars of spending per internet user. In May 2020, in the midst of Covid-19 pandemic, industries investing most in digital adverting in the North American country were online stores, telecommunication companies as well as software.

Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Mexico between March 2019 and March 2020

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Release date

May 2020



Survey time period

March 2019 to March 2020

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