Factors influencing U.S. consumers to go shopping again after COVID-19 April 2020

As of April 13, 2020, 91 percent of U.S. consumers reported that they would be willing to resume at least some level of in-store shopping one there were no new COVID-19 cases in the United States. Almost two-thirds of respondents would be willing to visit local shops again as soon as the government had removed the restrictions. Four percent of respondents stated that because of the COVID-19 pandemic, they would never go out shopping again, even after "normal" times had returned.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

COVID-19: share of consumers that will resume shopping at local stores in the United States as of April 2020, by influencing factor

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Release date

April 2020


United States

Survey time period

April 10 to 13, 2020

Number of respondents

2,960 respondents

Supplementary notes

*This question was phrased by the source as follows: "When will you feel comfortable shopping?"

Respondents who are already comfortable with an activity are assumed to be comfortable with all other measures as well; respondents who selected "Government removes restrictions" are assumed to be comfortable with "Number of new cases in my country slows."

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