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Breakdown of purchases made during Hari Raya sales Malaysia 2020 by product category

A survey conducted by Vase.ai on Malaysian Hari Raya spending found that cooking ingredients were the most purchased items during Hari Raya sales promotions, followed by clothes, and baking products. This is reflective of the way Malaysians celebrate Hari Raya, or Eid-ul-Fitr.

Hari Raya in Malaysia

Hari Raya Aidilfitri is the holiday to mark the completion of Ramadan. Malaysians typically celebrate it by visiting family, while donning traditional outfits called baju kurung. Guests are treated to a wide variety of traditional food, cookies, cakes and sweet treats, as well as sweet beverages such as fruit cordial or soft drinks. The festivities can last up to a month, with the first half part the month usually reserved for family gatherings, and the latter half for friends and acquaintances.

Hari Raya retail

The period of Ramadan-Hari Raya is therefore an important one for retail in Malaysia, with significant promotional and sales activity each year. Food product retail saw increases in growth across various categories. Butter and sweet beverages especially benefit from retail promotions during this time. The festive season is also generally a flourishing time for e-commerce – Hari Raya is already one of the most anticipated online sales periods in Malaysia, with more than half of Malaysians spending up to RM 500 on online purchases during this time.

Breakdown of purchases made during Hari Raya sales both online and in retail outlets in Malaysia in 2020, by product category

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Source

In cooperation with
Vase.ai
Release date

May 2020

Region

Malaysia

Survey time period

April 21, 2020

Number of respondents

1,100 respondents

Age group

24 years and older

Special properties

includes both online and retail sales

Supplementary notes

The question asked was as follows: "Many retailers, including e-commerce platforms are having Hari Raya promotions/discounts/sales at the moment. Have you purchased any of the below items from these sales? Please select all that apply."

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Statistics on "Ramadan in Southeast Asia"

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