Leading online shopping categories for U.S. moms 2018-2019

The most popular online shopping category among mothers in the United States were clothing, shoes, and jewelry. During a 2019 survey, 86 percent of responding U.S. moms stated that they had purchased items from the fashion, footwear and accessories segment online.

Most popular online shopping categories among mothers in the United States in 2018 and 2019

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Source

Release date

August 2019

Region

United States

Survey time period

2018 to 2019

Special properties

U.S. mothers

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