CSR initiatives of advertising companies during COVID-19 pandemic in Poland 2020

In 2020, CSR initiatives were undertaken by companies from the online communication advertising sector in Poland in response to the coronavirus (COVID-19) pandemic. Twenty-four percent of companies supported local businesses, and 21 percent supported health care workers. Moreover, 44 percent of companies helped families with small children.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Corporate Social Responsibility (CSR) initiatives undertaken by online communication advertising companies in response to the coronavirus (COVID-19) pandemic in Poland in 2020

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Source

Release date

April 2020

Region

Poland

Survey time period

April 9-22, 2020

Number of respondents

82*

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.

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Statistics on "Coronavirus (COVID-19) in Poland"

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