Expected changes in the advertising market due to the COVID-19 epidemic Poland 2020

In 2020, due to the coronavirus (COVID-19) pandemic outbreak, changes in the advertising market are anticipated. The highest decrease in expenditure is expected in cinema advertising. Only spending on online ads is expected to stay at the same level.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Expected changes in advertising expenditure in the advertising market due to the coronavirus (COVID-19) pandemic in Poland in 2020

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Source

Release date

April 2020

Region

Poland

Survey time period

April 9-22, 2020

Number of respondents

82*

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.

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Statistics on "Coronavirus (COVID-19) in Poland"

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