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Expected changes in the online advert due to the COVID-19 epidemic in Poland 2020

Expected changes in advertising expenditure in the online advertising due to the coronavirus (COVID-19) pandemic in Poland in 2020

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Release date

April 2020



Survey time period

April 9-22, 2020

Number of respondents


Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.

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Statistics on "Coronavirus (COVID-19) in Poland"

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