Distribution of online shopping activity by product category Indonesia 2019
As of June 2019, clothing and footwear were the most popular products amongst e-commerce users in Indonesia, as stated by 51 percent of respondents. Beverages both alcoholic and non-alcoholic were the least purchased online at 0.1 percent. According to the survey, the highest distribution of e-commerce users in Indonesia were found in Jakarta at 58 percent. The increase in Indonesia's digital economy has been attributed to higher internet and mobile penetration rates.
