Ramadan shopping plans Indonesia 2019 by demographic group

A survey of Indonesian consumer behavior during Ramadan in 2019 found that 35 percent of the millennial respondents started their Ramadan shopping a month before Ramadan. During this time, there is usually an increase in spending among Indonesian Muslims. This is driven in part by the 13th month salary that every employee receives.

Ramadan shopping plans in Indonesia in 2019, by demographic group

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Release date

May 2019



Survey time period


Supplementary notes

The demographic breakdown was defined as follows:

Millennials: Males and females aged between 18-34 years
Mudik traveler: Annual home comers who undertake mudik travel
Fitness enthusiasts: Health & fitness freaks who are spotted near gym & fitness centers
Business professionals: White-collared earning class seen in business locations
Affluent audience: Wealthy Indonesians who are seen in plush localities
Digital natives: True mobile first users who use mobile wallets, finance & shopping apps
Hijabista: Female 18+, who are frequently seen at mosques & religious places
Housewives: Female 25+ who are predominantly seen at home locations, retail outlets & schools/daycares in a day.

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