Ramadan shopping plans Indonesia 2019 by demographic group

Ramadan shopping plans in Indonesia in 2019, by demographic group

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Release date

May 2019



Survey time period


Supplementary notes

The demographic breakdown was defined as follows:

Millennials: Males and females aged between 18-34 years
Mudik traveler: Annual home comers who undertake mudik travel
Fitness enthusiasts: Health & fitness freaks who are spotted near gym & fitness centers
Business professionals: White-collared earning class seen in business locations
Affluent audience: Wealthy Indonesians who are seen in plush localities
Digital natives: True mobile first users who use mobile wallets, finance & shopping apps
Hijabista: Female 18+, who are frequently seen at mosques & religious places
Housewives: Female 25+ who are predominantly seen at home locations, retail outlets & schools/daycares in a day.

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