A survey carried out in April 2019, revealed that price was an important driver for 71 percent of women in the U.S. when purchasing beauty products. Sustainable packaging and ingredients were considered to be drivers by a small proportion of beauty product shoppers.
Leading attributes when shopping for beauty and personal care products among women in the United States as of April 2019
Characteristic
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Benchmarking Company. (August 26, 2019). Leading attributes when shopping for beauty and personal care products among women in the United States as of April 2019 [Graph]. In Statista. Retrieved September 11, 2024, from https://www.statista.com/statistics/1115547/top-drivers-for-beauty-and-personal-care-shoppers-in-the-us/
Benchmarking Company. "Leading attributes when shopping for beauty and personal care products among women in the United States as of April 2019." Chart. August 26, 2019. Statista. Accessed September 11, 2024. https://www.statista.com/statistics/1115547/top-drivers-for-beauty-and-personal-care-shoppers-in-the-us/
Benchmarking Company. (2019). Leading attributes when shopping for beauty and personal care products among women in the United States as of April 2019. Statista. Statista Inc.. Accessed: September 11, 2024. https://www.statista.com/statistics/1115547/top-drivers-for-beauty-and-personal-care-shoppers-in-the-us/
Benchmarking Company. "Leading Attributes When Shopping for Beauty and Personal Care Products among Women in The United States as of April 2019." Statista, Statista Inc., 26 Aug 2019, https://www.statista.com/statistics/1115547/top-drivers-for-beauty-and-personal-care-shoppers-in-the-us/
Benchmarking Company, Leading attributes when shopping for beauty and personal care products among women in the United States as of April 2019 Statista, https://www.statista.com/statistics/1115547/top-drivers-for-beauty-and-personal-care-shoppers-in-the-us/ (last visited September 11, 2024)
Leading attributes when shopping for beauty and personal care products among women in the United States as of April 2019 [Graph], Benchmarking Company, August 26, 2019. [Online]. Available: https://www.statista.com/statistics/1115547/top-drivers-for-beauty-and-personal-care-shoppers-in-the-us/