In June and July 2019 survey of B2C content marketers predominantly from North America, 94 percent of respondents said they used social media as part of their content marketing efforts. A further 80 percent said that they used blog posts or short articles in their content marketing campaigns.
Leading content marketing types and tactics used by B2C marketers in North America as of July 2019
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Content Marketing Institute. (December 11, 2019). Leading content marketing types and tactics used by B2C marketers in North America as of July 2019 [Graph]. In Statista. Retrieved April 13, 2021, from https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute. "Leading content marketing types and tactics used by B2C marketers in North America as of July 2019." Chart. December 11, 2019. Statista. Accessed April 13, 2021. https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute. (2019). Leading content marketing types and tactics used by B2C marketers in North America as of July 2019. Statista. Statista Inc.. Accessed: April 13, 2021. https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute. "Leading Content Marketing Types and Tactics Used by B2c Marketers in North America as of July 2019." Statista, Statista Inc., 11 Dec 2019, https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute, Leading content marketing types and tactics used by B2C marketers in North America as of July 2019 Statista, https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/ (last visited April 13, 2021)