During a July 2020 survey of B2C content marketers from across the globe (however, predominantly from the United States and Canada), 83 percent of respondents said they used blog posts or short articles as part of their content marketing efforts. A further 74 percent said that they used email newsletters n their content marketing campaigns.
Leading content marketing types and tactics used by B2C marketers in North America as of July 2020
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Content Marketing Institute. (January 27, 2021). Leading content marketing types and tactics used by B2C marketers in North America as of July 2020 [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute. "Leading content marketing types and tactics used by B2C marketers in North America as of July 2020." Chart. January 27, 2021. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute. (2021). Leading content marketing types and tactics used by B2C marketers in North America as of July 2020. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute. "Leading Content Marketing Types and Tactics Used by B2c Marketers in North America as of July 2020." Statista, Statista Inc., 27 Jan 2021, https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute, Leading content marketing types and tactics used by B2C marketers in North America as of July 2020 Statista, https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/ (last visited May 25, 2022)
