During a July 2021 survey of B2C content marketers primarily from North America, 83 percent of respondents said they used short articles or posts as part of their content marketing efforts. A further 61 percent said that they used video content in their content marketing campaigns.
Leading content marketing types and tactics used by B2C marketers in North America as of July 2021
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Statistics on Content marketing worldwide
Overview
6
- Premium Statistic Content marketing revenue worldwide 2018-2026
- Premium Statistic Companies with a content marketing strategies worldwide 2019-2021
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2022
- Premium Statistic Channels used for marketing content promotion worldwide 2022
- Premium Statistic Content marketing technologies used worldwide 2022
- Premium Statistic Leading areas of interest for B2B content marketers worldwide 2022
Budgets
4
Goals
3
Tactics
7
- Premium Statistic Content types used for marketing worldwide 2022
- Premium Statistic Types of marketing content services outsourced most often worldwide 2022
- Premium Statistic Top tactics helping global content marketers boost position in search rankings 2022
- Premium Statistic Ways online content is used to drive revenues worldwide 2022
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2022
- Premium Statistic Social media types used by B2B marketers worldwide 2022
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2022
Metrics
4
Effectiveness
6
- Premium Statistic Popularity of measuring content marketing ROI worldwide 2022
- Premium Statistic Content marketing strategy effectiveness worldwide 2022
- Premium Statistic Leading approaches to content-led communications worldwide 2022
- Premium Statistic Leading uses of content-led advertising worldwide 2022
- Premium Statistic Top social media for marketing content distribution worldwide 2022
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
Employment
3
Further related statistics
17
- Content marketing types used in manufacturing marketing in North America 2017
- Content marketing tools used in manufacturing marketing in North America 2016
- Content marketing budget share in manufacturing marketing in North America 2017
- B2C content marketing challenges in North America 2021
- Effectiveness of B2C social media content marketing tactics worldwide 2022
- Goals achieved with use of B2C content marketing North America 2022
- Effectiveness ratings of B2C content marketing tactics in North America 2015
- Paid ad methods used for B2C content marketing North America 2021
- Ranking of B2C marketing tactics bringing new leads in Belgium 2015
- Share of sponsoring in business communication budgets in Germany 2013
- Recruitment firm leading marking tools worldwide 2015
- Effectiveness of B2B content marketing in North America 2012-2015
- Usage of social media platforms for B2C content marketing in North America 2021
- Global B2B tech vendors: working with intent data providers
- Usage of connected work tools among U.S. manufacturers 2018
- Using WeChat at work helpfulness China 2016
- Digital communication for customers in SMI Austria 2019
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Statistics
- Content marketing types used in manufacturing marketing in North America 2017
- Content marketing tools used in manufacturing marketing in North America 2016
- Content marketing budget share in manufacturing marketing in North America 2017
- B2C content marketing challenges in North America 2021
- Effectiveness of B2C social media content marketing tactics worldwide 2022
- Goals achieved with use of B2C content marketing North America 2022
- Effectiveness ratings of B2C content marketing tactics in North America 2015
- Paid ad methods used for B2C content marketing North America 2021
- Ranking of B2C marketing tactics bringing new leads in Belgium 2015
- Share of sponsoring in business communication budgets in Germany 2013
- Recruitment firm leading marking tools worldwide 2015
- Effectiveness of B2B content marketing in North America 2012-2015
- Usage of social media platforms for B2C content marketing in North America 2021
- Global B2B tech vendors: working with intent data providers
- Usage of connected work tools among U.S. manufacturers 2018
- Using WeChat at work helpfulness China 2016
- Digital communication for customers in SMI Austria 2019
Content Marketing Institute. (January 23, 2022). Leading content marketing types and tactics used by B2C marketers in North America as of July 2021 [Graph]. In Statista. Retrieved March 20, 2023, from https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute. "Leading content marketing types and tactics used by B2C marketers in North America as of July 2021." Chart. January 23, 2022. Statista. Accessed March 20, 2023. https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute. (2022). Leading content marketing types and tactics used by B2C marketers in North America as of July 2021. Statista. Statista Inc.. Accessed: March 20, 2023. https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute. "Leading Content Marketing Types and Tactics Used by B2c Marketers in North America as of July 2021." Statista, Statista Inc., 23 Jan 2022, https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute, Leading content marketing types and tactics used by B2C marketers in North America as of July 2021 Statista, https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/ (last visited March 20, 2023)
Leading content marketing types and tactics used by B2C marketers in North America as of July 2021 [Graph], Content Marketing Institute, January 23, 2022. [Online]. Available: https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/