Coronavirus: online shoppers habits Chile 2020

In a survey conducted from the end of March to the beginning of April 2020, during the COVID-19 outbreak, 17 percent of respondents in Chile said they would start buying staple goods via internet on the following days. Other 22 percent of people interviewed in the South American country stated that they would buy staple goods online more often from then on.

Change in online shopping habits during the COVID-19 outbreak in Chile as of April 2020, by category

Characteristic	I will start to buy it online	Never bought and won't start to buy it online	I will stop buying it online	Reduce the frequency of online purchase	Keep the frequency of online purchase	Increase the frequency of online purchase
Staple goods	17%	40%	4%	5%	13%	22%
Pharmaceutical products	15%	50%	4%	5%	11%	15%
Durable goods	8%	36%	12%	12%	22%	10%
Clothing or shoes	7%	37%	12%	15%	21%	9%
Technological products	6%	36%	9%	15%	25%	8%
Books	6%	56%	7%	7%	18%	7%
Services	8%	46%	9%	10%	22%	7%
Travel	5%	40%	15%	16%	19%	4%
Games & videogames	4%	64%	6%	8%	13%	4%

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Release date

April 2020

More information

Region

Chile

Survey time period

March 30 and 31, and April 1, 2020

Number of respondents

508 respondents*

Age group

18 years and older

Supplementary notes

* Only in the cities of Antofagasta, Concepción, Coquimbo, La Serena, Puerto Montt, Santiago, Talcahuano, Valparaíso, and Viña de Mar.

Percentage points missing to or exceeding 100 percent are probably due to rounding.

The question was posed as follows: "¿En qué medida piensa cambiar tus hábitos de compra online de las siguientes categorías de productos en los próximos días?".

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