In 2022, digital ads made up the biggest share of the total advertising spending in Hungary, measuring nearly 52 percent. At the same time, television advertisements accounted for nearly 24 percent of the annual advertising expenditure.
Distribution of advertising spending in Hungary in 2022, by channel
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$229 USD $199 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Advertising in Hungary
Overview
7
- Premium Statistic Ad spending of the advertising industry in Hungary 2018-2027
- Premium Statistic Advertising expenditure in Hungary 2022, by channel
- Premium Statistic Distribution of advertising spending in Hungary 2022, by channel
- Premium Statistic Revenue growth of advertising agencies in Hungary 2010-2026
- Basic Statistic Revenue of advertising and market research sector in Hungary 2011-2020
- Basic Statistic Production value of the advertising & market research industry in Hungary 2011-2020
- Basic Statistic Personnel costs of the advertising & market research sector in Hungary 2011-2020
Print advertising
3
Outdoor advertising
5
- Premium Statistic Out-of-home advertising spending in Hungary 2017-2027, by segment
- Premium Statistic Total out-of-home advertising revenue in Hungary 2014-2022
- Premium Statistic Net ambient OOH advertising expenditure in Hungary 2017-2022
- Premium Statistic Share of Hungarians encountering outdoor advertisements 2021, by placement
- Premium Statistic Share of Hungarians taking actions after seeing outdoor advertisements 2021
Radio advertising
5
- Premium Statistic Traditional radio advertising revenue in Hungary 2017-2027
- Premium Statistic Radio advertising expenditure in Hungary 2011-2022
- Premium Statistic Listeners of radio advertising in Hungary 2017-2026
- Premium Statistic Daily radio advertising time in Hungary 2021, by channel type
- Premium Statistic Share of Hungarians taking actions after hearing radio advertisements 2021
Television advertising
6
- Premium Statistic Revenue from TV advertisements in Hungary 2017-2022
- Basic Statistic Revenue from TV advertisements in Hungary 2017-2022, by type
- Premium Statistic Average number of TV spots broadcast daily in Hungary 2017-2022
- Premium Statistic Television advertising expenditure of the leading sectors in Hungary 2021
- Premium Statistic Distribution of new TV advertisements in Hungary H2 2022, by sector
- Premium Statistic Average number of people reached daily by TV advertisements in Hungary 2017-2022
Digital advertising
5
- Premium Statistic Digital advertising expenditure in Hungary 2019-2022
- Premium Statistic Distribution of digital advertising spending in Hungary 2022, by segment
- Basic Statistic Share of digital in total advertising spending in Hungary 2019-2022
- Premium Statistic Online advertising spending in Hungary 2021, by sector
- Premium Statistic Leading online advertisers in Hungary 2021, by advertising spending
Social media and influencer advertising
5
- Premium Statistic Social media advertising spending in Hungary 2017-2026
- Premium Statistic Influencer advertising spending in Hungary 2017-2027
- Premium Statistic Distribution of Meta's advertising audience in Hungary 2023, by age and gender
- Premium Statistic Share of Hungarians taking actions after seeing social media advertisements 2021
- Basic Statistic Share of Hungarians purchasing products based on an influencer's recommendation 2021
Further related statistics
13
- Advertising expenditure of total digital display in China 2012-2017
- Online/digital advertising spending in the U.S. 2019, by medium
- Annual growth of the digital advertising expenditure Taiwan 2013-2017
- Puerto Rico: digital ad spend 2011-2021
- Financial digital ad spend growth in the U.S. 2017-2021
- Ad spend in France 2019-2022, by platform
- Digital ad spend in the Middle East and Africa 2015-2020
- Digital share of advertising spending in Finland 2013-2019
- Brazil: digital ad spend 2018, by medium
- Mexico: growth of display ad spend 2017-2019
- Share of social in digital ad spend in the U.S. 2021-2025
- North America: digital ad spend growth 2020-2021, by country
- Costa Rica: digital ad spend 2020, by industry
Further Content: You might find this interesting as well
Statistics
- Advertising expenditure of total digital display in China 2012-2017
- Online/digital advertising spending in the U.S. 2019, by medium
- Annual growth of the digital advertising expenditure Taiwan 2013-2017
- Puerto Rico: digital ad spend 2011-2021
- Financial digital ad spend growth in the U.S. 2017-2021
- Ad spend in France 2019-2022, by platform
- Digital ad spend in the Middle East and Africa 2015-2020
- Digital share of advertising spending in Finland 2013-2019
- Brazil: digital ad spend 2018, by medium
- Mexico: growth of display ad spend 2017-2019
- Share of social in digital ad spend in the U.S. 2021-2025
- North America: digital ad spend growth 2020-2021, by country
- Costa Rica: digital ad spend 2020, by industry
Magyar Reklámszövetség. (March 20, 2023). Distribution of advertising spending in Hungary in 2022, by channel [Graph]. In Statista. Retrieved October 01, 2023, from https://www.statista.com/statistics/1115949/hungary-advertising-spending-by-medium/
Magyar Reklámszövetség. "Distribution of advertising spending in Hungary in 2022, by channel." Chart. March 20, 2023. Statista. Accessed October 01, 2023. https://www.statista.com/statistics/1115949/hungary-advertising-spending-by-medium/
Magyar Reklámszövetség. (2023). Distribution of advertising spending in Hungary in 2022, by channel. Statista. Statista Inc.. Accessed: October 01, 2023. https://www.statista.com/statistics/1115949/hungary-advertising-spending-by-medium/
Magyar Reklámszövetség. "Distribution of Advertising Spending in Hungary in 2022, by Channel." Statista, Statista Inc., 20 Mar 2023, https://www.statista.com/statistics/1115949/hungary-advertising-spending-by-medium/
Magyar Reklámszövetség, Distribution of advertising spending in Hungary in 2022, by channel Statista, https://www.statista.com/statistics/1115949/hungary-advertising-spending-by-medium/ (last visited October 01, 2023)
Distribution of advertising spending in Hungary in 2022, by channel [Graph], Magyar Reklámszövetség, March 20, 2023. [Online]. Available: https://www.statista.com/statistics/1115949/hungary-advertising-spending-by-medium/