A survey conducted among adults in the United States as of March 2020 gauged the likelihood of subscribing to new mobile-only video streaming service Quibi, sorted by generation. The data shows that six percent of surveyed U.S. adults from Generation X said that they were very likely to get a paid subscription to Quibi, compared to just one percent of those from the Boomer generation.
Likelihood of subscribing to new mobile-only video streaming platform Quibi among adults in the United States as of March 2020
Question: And based on what you know about the following streaming services how likely are you to purchase the following when they become available? Quibi, an upcoming mobile-only streaming service launching on April 6, 2020
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Morning Consult. (March 31, 2020). Likelihood of subscribing to new mobile-only video streaming platform Quibi among adults in the United States as of March 2020 [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/1116022/possible-quibi-subscribers-by-generation/?__sso_cookie_checker=failed
Morning Consult. "Likelihood of subscribing to new mobile-only video streaming platform Quibi among adults in the United States as of March 2020." Chart. March 31, 2020. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/1116022/possible-quibi-subscribers-by-generation/?__sso_cookie_checker=failed
Morning Consult. (2020). Likelihood of subscribing to new mobile-only video streaming platform Quibi among adults in the United States as of March 2020. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/1116022/possible-quibi-subscribers-by-generation/?__sso_cookie_checker=failed
Morning Consult. "Likelihood of Subscribing to New Mobile-only Video Streaming Platform Quibi among Adults in The United States as of March 2020." Statista, Statista Inc., 31 Mar 2020, https://www.statista.com/statistics/1116022/possible-quibi-subscribers-by-generation/?__sso_cookie_checker=failed
Morning Consult, Likelihood of subscribing to new mobile-only video streaming platform Quibi among adults in the United States as of March 2020 Statista, https://www.statista.com/statistics/1116022/possible-quibi-subscribers-by-generation/?__sso_cookie_checker=failed (last visited February 12, 2025)
Likelihood of subscribing to new mobile-only video streaming platform Quibi among adults in the United States as of March 2020 [Graph], Morning Consult, March 31, 2020. [Online]. Available: https://www.statista.com/statistics/1116022/possible-quibi-subscribers-by-generation/?__sso_cookie_checker=failed