Main reasons for French shoppers to shop in-store 2019

This statistic represents the main reasons why French shoppers would prefer to buy in-store in 2019, by age group. Thus, 79 percent of the older generations did not hesitate to go to the store when they had time, and this much more than the Gen Z and Millennials. Consumers of previous generations also preferred to test products before buying, with 57 percent of the respondents stating not buying without having seen and touched the product beforehand.

Main reasons for shoppers to buy in-store in France in 2019, by age group

Characteristic	Gen Z & Millennials*	Generation X	Baby boomers and Silent generation
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Release date

February 2020

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Region

France

Survey time period

July - August 2019

Number of respondents

460 respondents

Supplementary notes

* The age groups were defined by the source as follows: Gen Z: born after 1994 (less than 25 years old); Millennials: born between 1981 and 1994 (25-38 years old); Generation X: born between 1965 and 1980 (39-54 years old); Baby boomers: born between 1946 and 1964 (55-73 years old); Silent generation: born before 1946 (74 years old and older).

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