Omni-channel shopping by age in France 2019

This statistic represents the penetration rate of omni-channel shopping in France 2019, by age group. Thus, 82 percent of the younger generations viewed products online and bought them in store, and this was done much more by the Gen Z and millenials than the Baby boomers and Silent generation.

Omni-channel shopping is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online from a desktop or mobile device, by telephone, or in-store.

Omni-channel shopping penetration rate in France in 2019, by generation

Characteristic	Gen Z & Millennials*	Generation X	Baby boomers and Silent generation
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Release date

February 2020

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Region

France

Survey time period

July - August 2019

Number of respondents

564 respondents

Supplementary notes

* The age groups were defined by the source as follows: Gen Z: born after 1994 (less than 25 years old); Millennials: born between 1981 and 1994 (25-38 years old); Generation X: born between 1965 and 1980 (39-54 years old); Baby boomers: born between 1946 and 1964 (55-73 years old); Silent generation: born before 1946 (74 years old and older).

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