Around 50 to 75 percent of the Nordic marketing companies responded in a survey that they are either planning budget cuts or they already cut budgets due to the coronavirus (COVID-19) pandemic. Almost 75 percent of the marketing companies in Sweden reduced their budgeted expenditures, followed by 70 percent of the companies in Finland. By comparison, half of the Danish marketing companies stated that they need to decrease budgets as a result of the negative effects of the coronavirus outbreak.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
Share of marketing companies planning budget cuts due to the coronavirus pandemic in the Nordic countries in 2020
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Statistics on "Economic impact of COVID-19 in Finland"
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Marketing Finland. (May 4, 2020). Share of marketing companies planning budget cuts due to the coronavirus pandemic in the Nordic countries in 2020 [Graph]. In Statista. Retrieved August 08, 2020, from https://www.statista.com/statistics/1116535/share-of-marketing-companies-planning-budget-cuts-due-to-coronavirus-in-the-nordics/
Marketing Finland. "Share of marketing companies planning budget cuts due to the coronavirus pandemic in the Nordic countries in 2020 ." Chart. May 4, 2020. Statista. Accessed August 08, 2020. https://www.statista.com/statistics/1116535/share-of-marketing-companies-planning-budget-cuts-due-to-coronavirus-in-the-nordics/
Marketing Finland. (2020). Share of marketing companies planning budget cuts due to the coronavirus pandemic in the Nordic countries in 2020 . Statista. Statista Inc.. Accessed: August 08, 2020. https://www.statista.com/statistics/1116535/share-of-marketing-companies-planning-budget-cuts-due-to-coronavirus-in-the-nordics/
Marketing Finland. "Share of Marketing Companies Planning Budget Cuts Due to The Coronavirus Pandemic in The Nordic Countries in 2020 ." Statista, Statista Inc., 4 May 2020, https://www.statista.com/statistics/1116535/share-of-marketing-companies-planning-budget-cuts-due-to-coronavirus-in-the-nordics/
Marketing Finland, Share of marketing companies planning budget cuts due to the coronavirus pandemic in the Nordic countries in 2020 Statista, https://www.statista.com/statistics/1116535/share-of-marketing-companies-planning-budget-cuts-due-to-coronavirus-in-the-nordics/ (last visited August 08, 2020)
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