• Nordics: marketing budget cuts due to coronavirus 2020

Around 50 to 75 percent of the Nordic marketing companies responded in a survey that they are either planning budget cuts or they already cut budgets due to the coronavirus (COVID-19) pandemic. Almost 75 percent of the marketing companies in Sweden reduced their budgeted expenditures, followed by 70 percent of the companies in Finland. By comparison, half of the Danish marketing companies stated that they need to decrease budgets as a result of the negative effects of the coronavirus outbreak.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

Share of marketing companies planning budget cuts due to the coronavirus pandemic in the Nordic countries in 2020

Characteristic	Share of companies
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Release date

May 2020

More information

Region

Denmark, Finland, Norway, Sweden

Survey time period

2020**

Number of respondents

170 companies*

Special properties

decision makers at marketing companies

Supplementary notes

* Refers only to Finland. The number of respondents for Sweden, Denmark, and Norway was not stated by the source.

** The source does not specify the date of the survey.