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Shopping apps: product purchases in France in 2019, by age group

Use of shopping applications to buy products by French shoppers in 2019, by age group

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Release date

February 2020



Survey time period

July - August 2019

Number of respondents

1,007 respondents

Supplementary notes

* The age groups were defined by the source as follows: Gen Z: born after 1994 (less than 25 years old); Millennials: born between 1981 and 1994 (25-38 years old); Generation X: born between 1965 and 1980 (39-54 years old); Baby boomers: born between 1946 and 1964 (55-73 years old); Silent generation: born before 1946 (74 years old and older).

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Statistics on "Omnichannel retail in France"

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