Online sponsored ads: discovery and interest in proposed products in France in 2019

Influence of online sponsored advertisement amongst French shoppers in 2019

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Release date

February 2020



Survey time period

July - August 2019

Number of respondents

1,007 respondents

Supplementary notes

* The age groups were defined by the source as follows:
Gen Z: born after 1994 (less than 25 years old);
Millennials: born between 1981 and 1994 (25-38 years old);
Generation X: born between 1965 and 1980 (39-54 years old);
Baby boomers: born between 1946 and 1964 (55-73 years old);
Silent generation: born before 1946 (74 years old and older).

The questions were phrased by the source as follows:
"Les annonces sponsorisées me permettent de découvrir de nouveaux produits et de nouvelles marques"
"Les produits proposés par les annonces en ligne m'intéressent".

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