This graph represents the influence of online sponsored ads amongst French shoppers in 2019. Shoppers of all ages have claimed to discover new products and new brands through sponsored ads. The paid ads reached 2 out of 3 shoppers (73 percent) of Gen Z and the Millennials. Shoppers of all generations also seemed to appreciate the suggested products in online ads. This trend was particularly strong among young generations.
Influence of online sponsored advertisement amongst French shoppers in 2019
Characteristic
Sponsored ads allow me to discover new products and new brands
The products offered by the advertisements online interest me
* The age groups were defined by the source as follows:
Gen Z: born after 1994 (less than 25 years old); Millennials: born between 1981 and 1994 (25-38 years old); Generation X: born between 1965 and 1980 (39-54 years old); Baby boomers: born between 1946 and 1964 (55-73 years old); Silent generation: born before 1946 (74 years old and older).
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Criteo. (February 19, 2020). Influence of online sponsored advertisement amongst French shoppers in 2019 [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1116600/online-shopping-sponsored-ads-influence-discover-interest-france/
Criteo. "Influence of online sponsored advertisement amongst French shoppers in 2019." Chart. February 19, 2020. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1116600/online-shopping-sponsored-ads-influence-discover-interest-france/
Criteo. (2020). Influence of online sponsored advertisement amongst French shoppers in 2019. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1116600/online-shopping-sponsored-ads-influence-discover-interest-france/
Criteo. "Influence of Online Sponsored Advertisement amongst French Shoppers in 2019." Statista, Statista Inc., 19 Feb 2020, https://www.statista.com/statistics/1116600/online-shopping-sponsored-ads-influence-discover-interest-france/
Criteo, Influence of online sponsored advertisement amongst French shoppers in 2019 Statista, https://www.statista.com/statistics/1116600/online-shopping-sponsored-ads-influence-discover-interest-france/ (last visited October 14, 2024)
Influence of online sponsored advertisement amongst French shoppers in 2019 [Graph], Criteo, February 19, 2020. [Online]. Available: https://www.statista.com/statistics/1116600/online-shopping-sponsored-ads-influence-discover-interest-france/