Interest in buying Korean products among K-pop fans in the U.S. 2019

Published by
Marie Charlotte Götting,
Jan 8, 2021
A survey held in September 2019 showed that K-pop fans in the United States were greatly interested in purchasing Korean fashionwear and cosmetics, with 30.7 and 25.3 percent respectively saying that they intended to buy products of this nature. Even more appealing to U.S. K-pop fans was Korean cuisine, with over 34 percent of study participants saying that they enjoyed or intended to buy Korean food products.

Most desirable Korean products among K-pop music listeners in the United States as of September 2019

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Release date

December 2019

Region

United States

Survey time period

August 26 to September 8, 2019

Number of respondents

3,303 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Citation formats
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