Spending on mother/baby products as a share of total family expenditure in China 2019
According to a survey conducted in China in late 2019 among mothers in their 20s, almost 39 percent of respondents said they dedicated between 31 and 50 percent of the total family expenditure on mother and baby products. Around four percent of respondents claimed that maternity and childcare goods accounted for more than 70 percent of the entire household expenditure. The same survey revealed that the respondents were spending around 6,877 yuan per month on average on this product category.
