Likelihood of subscribing to Peacock in the U.S. 2020, by generation

The graph shows the likelihood of subscribing to NBCUniversal's new online video streaming service (Peacock) among adults in the United States as of March 2020, according to generation. The generation least likely to purchase a subscription to the service were Boomers, with 54 percent of those surveyed answering that they were not likely at all to sign up to Peacock upon its launch in 2020, compared to 31 percent of those in Generation Z. The generation most likely to subscribe were Millennials, with six percent very likely to purchase a subscription.