Key figures on ad fraud in Canada 2019
In a 2019 study assessing the validity of digital advertising traffic in Canada, it was found that the country's ad fraud rate - share of invalid ad impressions - reached two percent that year. Seeing that Canadian advertisers spent 5.6 billion U.S dollars on digital ads in 2019, their losses due to bot traffic amounted to 113 million U.S. dollars that year.