In a study conducted in 2019 evaluating the state of ad fraud worldwide, it was found that the global cost of ad fraud that year reached nearly 22.4 billion U.S dollars. China accounted for the largest share of that amount, at close to 18.7 billion dollars, while in comparison, the rest of the APAC region incurred costs of 231 million. Japan was reported not to have any instances of ad fraud.
Estimated cost of digital ad fraud worldwide in 2019, by region
(in million U.S. dollars)
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Campaign Asia. (September 10, 2019). Estimated cost of digital ad fraud worldwide in 2019, by region (in million U.S. dollars) [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1117181/digital-ad-fraud-cost-region/?__sso_cookie_checker=failed
Campaign Asia. "Estimated cost of digital ad fraud worldwide in 2019, by region (in million U.S. dollars)." Chart. September 10, 2019. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1117181/digital-ad-fraud-cost-region/?__sso_cookie_checker=failed
Campaign Asia. (2019). Estimated cost of digital ad fraud worldwide in 2019, by region (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1117181/digital-ad-fraud-cost-region/?__sso_cookie_checker=failed
Campaign Asia. "Estimated Cost of Digital Ad Fraud Worldwide in 2019, by Region (in Million U.S. Dollars)." Statista, Statista Inc., 10 Sep 2019, https://www.statista.com/statistics/1117181/digital-ad-fraud-cost-region/?__sso_cookie_checker=failed
Campaign Asia, Estimated cost of digital ad fraud worldwide in 2019, by region (in million U.S. dollars) Statista, https://www.statista.com/statistics/1117181/digital-ad-fraud-cost-region/?__sso_cookie_checker=failed (last visited January 22, 2025)
Estimated cost of digital ad fraud worldwide in 2019, by region (in million U.S. dollars) [Graph], Campaign Asia, September 10, 2019. [Online]. Available: https://www.statista.com/statistics/1117181/digital-ad-fraud-cost-region/?__sso_cookie_checker=failed
