In a study conducted in 2019 evaluating the state of ad fraud worldwide, it was found that the global cost of ad fraud that year reached nearly 22.4 billion U.S. dollars. North America accounted for 11.6 percent of that cost, at 2.6 billion U.S. dollars, wile China incurred the largest share of costs, at more than 83 percent.
Distribution of digital ad fraud cost worldwide in 2019, by region
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Campaign Asia. (September 10, 2019). Distribution of digital ad fraud cost worldwide in 2019, by region [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/1117188/digital-ad-fraud-cost-share-region/
Campaign Asia. "Distribution of digital ad fraud cost worldwide in 2019, by region ." Chart. September 10, 2019. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/1117188/digital-ad-fraud-cost-share-region/
Campaign Asia. (2019). Distribution of digital ad fraud cost worldwide in 2019, by region . Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/1117188/digital-ad-fraud-cost-share-region/
Campaign Asia. "Distribution of Digital Ad Fraud Cost Worldwide in 2019, by Region ." Statista, Statista Inc., 10 Sep 2019, https://www.statista.com/statistics/1117188/digital-ad-fraud-cost-share-region/
Campaign Asia, Distribution of digital ad fraud cost worldwide in 2019, by region Statista, https://www.statista.com/statistics/1117188/digital-ad-fraud-cost-share-region/ (last visited December 12, 2024)
Distribution of digital ad fraud cost worldwide in 2019, by region [Graph], Campaign Asia, September 10, 2019. [Online]. Available: https://www.statista.com/statistics/1117188/digital-ad-fraud-cost-share-region/