Frequency of Disney+ use U.S. 2022, by generation

According to data from a survey held in the United States in November 2022, Disney's streaming service Disney Plus was most popular with Gen Z and Millenial adults (the generations born between 1981 and 2012), with respecitvely 18 and 19 percent saying that they used it on a daily basis. Meanwhile, just two percent of baby boomers (born between 1946 and 1964) had watched the service at least once a day.

Frequency of watching Disney Plus in the United States in 2022, by generation

Characteristic	GenZers*	Millenials*	GenXers*	Baby Boomers*
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

November 2022

More information

Region

United States

Survey time period

November 2 to November 4, 2022

Number of respondents

2,210 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

The report states that "[...] the data were weighted to approximate a target sample of Adults based on gender, age, race, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points".
* The report defines the generations as follows: GenZers: 1997-2012 Millenials: 1981-1996 GenXers: 1965-1980 Baby Boomers: 1946-1964

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