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Disney Plus subscriptions in the U.S. 2020, by generation

Published by Julia Stoll, Jun 4, 2021
According to data from a survey held in the United States in March 2020, Disney's new streaming service Disney Plus was most popular with Millennials, with 41 percent saying that they had a current subscription at the time of study. Meanwhile, just nine percent of Boomers had signed up for the service, though most had heard of it.

Share of adults with a Disney Plus subscription in the United States as of March 2020, by generation

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Sources

Release date

March 2020

Region

United States

Survey time period

March 27 to 29, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Which option best describes your familiarity with each of the following TV and movie streaming subscription services? Disney Plus

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