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Influencing factors to stock up during coronavirus in Hong Kong 2020

Published by Yihan Ma, Dec 17, 2020
According to a survey on consumer behavior during coronavirus outbreak conducted by Rakuten Insight in April 2020, most of the consumers from Hong Kong, around 65 percent, stocked up because of the fear that household items might run out in supermarkets and shops. Only eight percent of the respondents said their panic buying behavior was under the influence of other shoppers.

Main factors that influenced consumers to stock up on household items during the coronavirus (COVID-19) pandemic in Hong Kong as of April 2020

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Source

In cooperation with
Rakuten Insight
Release date

May 2020

Region

Hong Kong

Survey time period

April 9 to 30, 2020

Number of respondents

1,587 respondents

Age group

16 years and older

Special properties

1,093 females and 494 males

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "What influenced you to buy these items in bulk?"

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