Influencing factors to stock up during coronavirus in Taiwan 2020

According to a survey on consumer behavior during coronavirus outbreak conducted by Rakuten Insight in April 2020, most of the surveyed Taiwanese consumers, around 62 percent, stocked up because of the fear that household items might run out in supermarkets and shops. About ten percent of the respondents said their panic buying behavior was under the influence of other shoppers.

Main factors that influenced consumers to stock up on household items during the coronavirus (COVID-19) pandemic in Taiwan as of April 2020

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Source

In cooperation with
Rakuten Insight
Release date

May 2020

Region

Taiwan

Survey time period

April 9 to 30, 2020

Number of respondents

1,711 respondents

Age group

16 years and older

Special properties

1,065 females and 646 males

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "What influenced you to buy these items in bulk?"

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