Apple TV+ subscriptions in the U.S. 2020, by generation

As of March 2020, Apple TV+ was most popular with Gen Z, with 11 percent of respondents to a survey held in the United States saying that they had a current Apple TV+ subscription. However, the majority of consumers across all age groups said that whilst they were aware of the service, they had not subscribed to it.

Share of adults with an Apple TV Plus subscription in the United States as of March 2020, by generation

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

March 2020

Region

United States

Survey time period

March 27 to 29, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Which option best describes your familiarity with each of the following TV and movie streaming subscription services? Apple TV+

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Subscription video on demand market in the U.S."

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.