As of March 2020, Apple TV+ was most popular with Gen Z, with 11 percent of respondents to a survey held in the United States saying that they had a current Apple TV+ subscription. However, the majority of consumers across all age groups said that whilst they were aware of the service, they had not subscribed to it.
Share of adults with an Apple TV Plus subscription in the United States as of March 2020, by generation
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Morning Consult. (March 31, 2020). Share of adults with an Apple TV Plus subscription in the United States as of March 2020, by generation [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1117730/apple-tv-plus-subscription-by-generation-us/?__sso_cookie_checker=failed
Morning Consult. "Share of adults with an Apple TV Plus subscription in the United States as of March 2020, by generation." Chart. March 31, 2020. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1117730/apple-tv-plus-subscription-by-generation-us/?__sso_cookie_checker=failed
Morning Consult. (2020). Share of adults with an Apple TV Plus subscription in the United States as of March 2020, by generation. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1117730/apple-tv-plus-subscription-by-generation-us/?__sso_cookie_checker=failed
Morning Consult. "Share of Adults with An Apple Tv Plus Subscription in The United States as of March 2020, by Generation." Statista, Statista Inc., 31 Mar 2020, https://www.statista.com/statistics/1117730/apple-tv-plus-subscription-by-generation-us/?__sso_cookie_checker=failed
Morning Consult, Share of adults with an Apple TV Plus subscription in the United States as of March 2020, by generation Statista, https://www.statista.com/statistics/1117730/apple-tv-plus-subscription-by-generation-us/?__sso_cookie_checker=failed (last visited January 23, 2025)
Share of adults with an Apple TV Plus subscription in the United States as of March 2020, by generation [Graph], Morning Consult, March 31, 2020. [Online]. Available: https://www.statista.com/statistics/1117730/apple-tv-plus-subscription-by-generation-us/?__sso_cookie_checker=failed
