Penetration rate of online travel booking in China 2015-H1 2023

Published by Agne Blazyte, Sep 14, 2023
By June 2023, the penetration rate of online travel booking figured at 42.1 percent with 453.6 million internet users having used the services. Ctrip.com was the largest online holiday booking platform in the country.

Penetration rate of online travel booking in China from 2015 to June 2023

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Release date

August 2023

Region

China

Survey time period

2015 to June 2023

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