Household appliances brand awareness worldwide 2023

According to the Statista Global Consumer Survey in 2023, Brazil residents pay the most attention to the brand when it comes to household appliances with 54 percent of respondents doing so. Italy had the highest share of residents who paid attention to brands when shopping for new home appliances with 46 percent of residents reporting so, compare to only 28 percent of residents in the Netherlands reported the same.

Particular attention paid to brands when shopping for household appliances in 2023, by country

Characteristic	Percentage of respondents
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

July 2023

More information

Region

Brazil, Canada, China, France, Germany, India, Italy, Japan, South Korea, Mexico, Netherlands, Russia, South Africa, Spain, Turkey, United Kingdom, United States

Survey time period

July 1, 2022 to June 25, 2023

Number of respondents

600,072 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Original question: "In which of these categories do you pay particular attention to brands? (Pick: Household appliances)"

Citation formats