Household appliances brand awareness worldwide in 2023, by country

Particular attention paid to brands when shopping for household appliances in 2023, by country

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Release date

July 2023


Brazil, Canada, China, France, Germany, India, Italy, Japan, South Korea, Mexico, Netherlands, Russia, South Africa, Spain, Turkey, United Kingdom, United States

Survey time period

July 1, 2022 to June 25, 2023

Number of respondents

600,072 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Original question: "In which of these categories do you pay particular attention to brands? (Pick: Household appliances)"

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