• China: popular gaming-related purchases 2020

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According to a survey on online gaming conducted by Rakuten Insight in March 2020, 45 percent of Chinese online gamers purchased in-games items and virtual goods, such as skins and avatars, in the six months prior to the survey period. Compared to their female counterparts, Chinese male gamers were more likely to buy the game. The same survey found that over one-third of Chinese gamers played online games every day.

Popular types of online gaming purchases made by Chinese gamers in the past six months as of March 2020

Characteristic	Share of respondents
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Release date

April 2020

More information

Region

China

Survey time period

March 6 to 30, 2020

Number of respondents

1,011 respondents

Age group

16 years and older

Special properties

among 424 female and 587 male online gamers who made in-game purchases

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "Which of these gaming-related purchases have you made in the past six months? You may choose up to three options."