Share of global B2B marketers delaying campaigns due to COVID-19 in 2020
coronavirus outbreak on their business, it was found that a large majority, 81 percent, decided to delay their marketing campaigns or put them under review. At the same time, 89 percent of B2C marketers took the same action in light of the pandemic.
In an early 2020 survey of global B2B marketers gauging the effects of the