In 2020, Coca-Cola ranked first among non-alcoholic beverage brands in Russia, accounting for 248 consumer reach points countrywide. Pepsi received 199 CRPs over the same period and was listed in the second place.
Ranking of non-alcoholic beverage brands in Russia in 2020, by consumer reach points (CRP)*
* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."
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Kantar Worldpanel. (June 8, 2021). Ranking of non-alcoholic beverage brands in Russia in 2020, by consumer reach points (CRP)* [Graph]. In Statista. Retrieved August 20, 2022, from https://www.statista.com/statistics/1119363/russia-leading-non-alcoholic-beverage-brands-by-crp/
Kantar Worldpanel. "Ranking of non-alcoholic beverage brands in Russia in 2020, by consumer reach points (CRP)* ." Chart. June 8, 2021. Statista. Accessed August 20, 2022. https://www.statista.com/statistics/1119363/russia-leading-non-alcoholic-beverage-brands-by-crp/
Kantar Worldpanel. (2021). Ranking of non-alcoholic beverage brands in Russia in 2020, by consumer reach points (CRP)* . Statista. Statista Inc.. Accessed: August 20, 2022. https://www.statista.com/statistics/1119363/russia-leading-non-alcoholic-beverage-brands-by-crp/
Kantar Worldpanel. "Ranking of Non-alcoholic Beverage Brands in Russia in 2020, by Consumer Reach Points (Crp)* ." Statista, Statista Inc., 8 Jun 2021, https://www.statista.com/statistics/1119363/russia-leading-non-alcoholic-beverage-brands-by-crp/
Kantar Worldpanel, Ranking of non-alcoholic beverage brands in Russia in 2020, by consumer reach points (CRP)* Statista, https://www.statista.com/statistics/1119363/russia-leading-non-alcoholic-beverage-brands-by-crp/ (last visited August 20, 2022)
