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Most popular non-alcoholic beverage brands in Russia 2020

Published by A. Melkadze, Jun 8, 2021
In 2020, Coca-Cola ranked first among non-alcoholic beverage brands in Russia, accounting for 248 consumer reach points countrywide. Pepsi received 199 CRPs over the same period and was listed in the second place.

Ranking of non-alcoholic beverage brands in Russia in 2020, by consumer reach points (CRP)*

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Sources

Release date

June 2021

Region

Russia

Survey time period

November 2018 to October 2020

Supplementary notes

* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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