Most chosen food product brands in Russia 2020

Published by A. Melkadze, Aug 19, 2022
In 2020, Lay's was the most popular among the food product brands in Russia with 481 consumer reach points. Makheev and Sloboda ranked second and third with 285 and 256 CRPs over the observed period, respectively.

Ranking of food product brands ranked in Russia in 2020, by consumer reach points (CRP)*

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Sources

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Release date

June 2021

Region

Russia

Survey time period

November 2018 to October 2020

Supplementary notes

* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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