Mexico: valued benefits of grocery shopping 2019

According to a survey carried out in Mexico between September 2018 and February 2019, at the time of paying for their groceries, what made most respondents happy were special offers, an option chosen by 40.5 percent of consumers. Buying healthy food was also regarded as a rewarding aspect of the grocery shopping experience, according to 35.3 percent of respondents.

Shopping aspects that made people happy when paying for groceries in Mexico as of February 2019

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Release date

February 2019



Survey time period

September 13, 2018 to February 5, 2019

Number of respondents

5,001 mercawise users

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was presented by the source as follows (translated from Spanish): "What is the benefit that makes you the happiest when paying for groceries?"

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Statistics on "Organic food market in Mexico"

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