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Turnover growth of make-up online and offline in Italy 2016-2020

In Italy, the make-up market registered in the online channel a large growth in 2018 and 2019. In 2018, the turnover generated by online sales grew by 15.4 percent over the previous year, whereas in 2019 it lose by 6.8 percent. Overall, the online sales of make-up grew faster than those in physical stores.

Percentage change in turnover growth of make-up sales online and offline in Italy between 2018 and 2019

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Sources

Release date

March 2020

Region

Italy

Survey time period

2018 and 2019

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