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Reasons for in-game purchases among online gamers South Korea 2020

In a survey of online gaming by Rakuten Insight in March 2020, around 28 percent of South Korean respondents stated that they made an in-game purchase because there was an offer. The survey found that around 78 percent of online gamers played games on mobile phones.

Reasons for recent in-game purchases among online gamers in South Korea in 2020

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In cooperation with
Rakuten Insight
Release date

April 2020


South Korea

Survey time period

March 6 to 30, 2020

Number of respondents

2,587 respondents

Age group

16 years and older

Special properties

online gamers who made in-game purchases within the previous six months

Method of interview

Online survey

Supplementary notes

Original question: "Why did you decide to make the in-game purchases?"
The survey was conducted among 906 female and 1,681 male respondents.

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