Most popular food brands in Hungary 2019

In 2019, SPORT was the most popular food brand in Hungary with 28 consumer reach points. Milka took second place in the ranking with 25 points.

Ranking of food brands in Hungary in 2019, \by consumer reach points (CRP)*

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Sources

Release date

May 2020

Region

Hungary

Survey time period

November 2018 to October 2019

Supplementary notes

* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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