Number of U.S. social buyers 2018-2022

In 2019, the number of social buyers in the United States was 65.2 million. Social buyers were social network users who had made a purchase via a social platform in the calendar year. In 2022, it is projected that the number of social buyers in the United States will grow to 94.3 million.

Number of social buyers in the United States from 2018 to 2022

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Source

Release date

May 2020

Region

United States

Survey time period

2018 to 2019

Age group

14 years and older

Supplementary notes

*Forecast
Social network users have made at least one purchase via any social channel, including links and transactions on the platform itself, during the calendar year, including online, mobile and tablet purchases

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Statistics on "E-commerce in the United States"

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